The White Label Restaurants game offers the challenge of growing a multiple consumer retailing business over as much as 10 years. At first, there is considerable undeveloped opportunity, but as restaurant numbers increase, it becomes increasingly difficult to drive further growth.
Players act as the management team, taking on the business with some history of growth and performance in earlier years. Decisions control customer experience, profitability, and business growth. 'Head Quarters' rewards success – or punishes failure! – and allocate capital to expand the business. Teams can tackle one of several challenges, with the business in differing states of development and performance and facing a variety of competitive conditions.
Players act as the management team for the business, and someone in the team needs to pay attention to:
Players gain valuable insight into important issues common to other business situations, such as: