SD Games Online: Serious Games about Business Strategy

Serious Games

Games used in management education and training are often called "serious games". They vary from realistic skills based simulations through to complex business process simulations with large numbers of decisions in multiple layers. They are frequently run in controlled rounds with students competing against each other.

Different types of simulation meet different needs but can be expensive both in terms of cost and the time taken to run them and learn how to use them.

Focus on Strategy

Our online simulation games focus on business strategy and have few decisions for clarity of learning. Students all play the same system thus have a level playing field and cannot "blame" other individuals or groups for their results.

Minimal instructor intervention is required and we see high levels of student engagement.

Games are inexpensive and can be run in a short session or over several weeks.

Find Out More

Demos Try a demo or see video overviews - no registration required.
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Can you satisfy both investors' desire for profitable growth and customers' wish for quality meals and service – especially when a rival is after the same market?

Players, in groups or as individuals, take the role of the executive management of a business starting with 10 restaurants and run the chain over 10 years. HQ rewards success – or punishes failure! This engaging exercise can take just 2-3 hours, or be run over a number of sessions.

Features : Players make decisions on pricing, marketing and various categories of spending, and request capital to grow the business. Reports, graphs and tables give extensive information on profitability, customer experience and financial targets. Includes pre-set 'cases', providing progressive learning, as teams take on contrasting challenges, with varying competitive environments.

Uses : Workshops and courses for General Management, Strategy, Systems Thinking and Service Management

For more detailed information about this game visit the Strategy Dynamics website

White Label Restaurants screen

In 1981, People Express Airlines was launched and a business legend took off. By 1986 it was the fifth largest airline in the US with a $1 billion annual revenue. Its innovative management style and structure were praised as the wave of the future and companies worldwide rushed to imitate. Yet by 1986 it was nearly bankrupt, at the last minute was acquired by Texas Air.

This simulator offers insights into the issues raised by the case history of this remarkable business, illustrating the difficulties of coordinating operations and strategy in a growth market and understanding the dynamic interconnections within a firm, its market and its competitors.

Gives insight into the issues raised by the case; to illustrating the difficulties of co-ordinating operations and strategy in a growth market; and to understand the dynamic interconnections among a firm, its market, and its competitors.

For more detailed information about this game please visit the Strategy Dynamics website

People Express screen

In development

More features

Teachers currenly using games on this site have provided feedback on additional features and many of these are now in our development plans.

More games

The Professional Services Microworld will shortly also be available and we are working on new games to add to the site.

Our expertise

We have been creating strategy games for business school and executive training since 1996. Kim Warren was a corporate strategy director and taught strategy at London Business School for many years. Strategy Dynamics came from his practical experience, and is a fact-based, rigorous and quantified approach to designing and managing strategy. It is applicable to any organisation of any size - including public-sector and non-profit cases.

Our games focus on strategic management (delivering sustained performance over long periods), rather than short-term operations. "Under the hood" of each game is a dynamic model that mimics all important elements of real-world situations. You can be confident in the realism and learning value of these games, because they are simplified from practical models used by real organisations for real strategic management over many years. They therefore react consistently and realistically to the users decisions.